TORONTO (August 15, 2024) – Canadian Sport Institute Ontario (CSIO) is proud to announce a new community partnership with Vital Sports. The partnership will provide CSIO affiliated athletes with access to branding, marketing expertise and resources to help them tell their story, create digital content, and build an online presence. Through this partnership, CSIO affiliated athletes will have access to Vital Sports’ branding and marketing services at a discounted rate.
In addition, Vital Sports has launched The Podium Project—where athletes can apply for a complimentary, bespoke service offering including a one-on-one brand marketing consultation, video highlight reel, and development of a personalized website.
We are excited to work with Vital Sports to support high performance athletes in their journey beyond sport. Building their personal brand and an online presence gives athletes a voice and platform to tell their story, their way. Whether it’s to connect with fans, engage sponsors, or showcase their career potential on and off the field of play, building an online presence is important for athletes. This community partnership strives to help close that gap and further elevate people and performances.
Laura Albright Sr. Advisor, Communications & Marketing Canadian Sport Institute Ontario
Our partnership with the Canadian Sport Institute Ontario is instrumental in deepening our understanding of the intricate dynamics between athletes and their sport organizations. This collaboration allows us to enhance the overall membership experience for our partners by bridging the gap between high-performance demands and the evolving needs of sport communities. Together with CSIO, we are committed to creating an environment where athletes and organizations can thrive in harmony, fostering stronger connections and driving success both within and beyond the competitive arena.
Christopher Luis President, Vital Sports
ABOUT CANADIAN SPORT INSTITUTE ONTARIO:
Canadian Sport Institute Ontario (CSIO) is a non-profit organization committed to elevating people and performances in the pursuit of building champions. CSIO strives to provide best-in-class sport science, sport medicine, and pathway support to high performance athletes, coaches, and both National and Provincial Sport Organizations. CSIO is part of the Canadian Olympic and Paralympic Sport Institute Network, working in partnership with the Canadian Olympic Committee, Canadian Paralympic Committee, Own the Podium, and the Coaching Association of Canada. CSIO is further supported by Ontario’s Ministry of Sport and Sport Canada. www.csiontario.ca
ABOUT VITAL SPORTS
Vital Sports is a leading creative agency for non-profit sport organizations that recognizes the challenges faced by PSOs and NSOs across Canada, including navigating limited resources, budget constraints, and the complexities of adopting new technologies. To address these needs, Vital Sports offers comprehensive media packages that enhance their clients’ branding and online footprint while facilitating a smooth transition to modern technologies. Clients of Vital Sports take pride in the positive impact they make within their communities, feel energized by the opportunity to create new experiences for their members, and gain confidence knowing that their day-to-day technologies are effectively supporting their mission. www.vitalsports.ca